The Roborock logo, used by the home cleaning appliance brand, combines a circular red symbol with a grey roborock wordmark to its right. The name is written in lowercase Latin letters without serifs. The three repeated o letters have oval counters, while the b combines an oval counter with a tall vertical stem. A straight stem and diagonal strokes define the final k. The wordmark is shorter than the diameter of the red circle, making the symbol prominent in the horizontal composition. Inside the circle, white horizontal and diagonal strokes form an angular figure with a triangular red opening at the bottom. The full logo retains the red, white and grey colours of its symbol and lettering. The second version presents the same circular symbol without the wordmark.
Roborock is a Chinese brand of robotic and manually operated cleaning appliances. The company was founded in July 2014 and received investment from Xiaomi in September of the same year. In 2016, it introduced its first robot vacuum, the Mi Home Robotic Vacuum Cleaner, followed by a robot vacuum under the Roborock brand in 2017. The range later expanded to include cordless stick vacuums and wet-cleaning appliances for hard floors. Today, the brand’s ranges include robots for vacuuming and mopping, manually operated vacuum cleaners and devices that combine debris collection with floor washing. Depending on the model, robots offer room mapping, obstacle recognition and cleaning settings through an app. Docking stations may support automatic dust emptying, mop washing and drying. The specific features depend on the product series and configuration.
