The logo of tyre manufacturer Michelin combines blue lettering with a smiling white character whose body and arms appear to be made of rounded rings of tyres. Shown from the waist up, he raises one hand in greeting with his palm open; thick black outlines define his silhouette, face and individual rings. This brand mascot is known as Bibendum, or the Michelin Man. The MICHELIN name appears in large, bold, uppercase sans-serif letters with a pronounced slant to the right. The illustration uses a flat graphic style, without shadows or gradients, and a bright yellow stripe runs beneath the character. In the vertical version, he sits above the name, with the stripe separating the illustration from the lettering. In the horizontal version, he stands to the left of the name, and the stripe runs along the bottom of the composition. The white character, blue name and yellow line form the logo’s distinctive combination.
Michelin is a French tyre manufacturer headquartered in Clermont-Ferrand. Brothers André and Édouard Michelin founded the company in 1889, giving the brand their family name. Michelin produces tyres for passenger cars, commercial vehicles, motorcycles and bicycles, as well as solutions for professional transport. Beyond tyres, the group also works in polymer composites and digital transport services. The company is also behind the Michelin Guide, originally created to help motorists plan trips and find places to refuel, repair their cars, eat and stay overnight. Over time, its restaurant section became a well-known undertaking in its own right, with its own star-rating system. The logos presented here belong to the Michelin tyre brand.
