The M.Video logo was updated in 2023 as part of a major rebranding. Its visual style became more modern and minimalist: the signature red cursive “M” remains, while the word “VIDEO” is now set in a clean sans‑serif typeface, improving readability and screen adaptation. A new slogan, “Chief Expert in Tech,” underscores the brand’s specialization. The color palette is brighter and more saturated, making the logo concise and versatile across media formats.
M.Video is one of Russia’s largest retailers of household appliances and consumer electronics. Founded in 1993, the company operates an extensive chain of stores across the country and actively develops its online presence. Since merging with Eldorado in 2018, it has been part of the M.Video-Eldorado Group. The brand focuses on excellent service, product expertise, and tech‑driven solutions for customers, including a mobile app, delivery, online payments, and personalized offers.
