The Nike logo — the famous “Swoosh” — was designed in 1971 by design student Carolyn Davidson. She received only $35 for her work. Co-founder Phil Knight admitted that he didn’t particularly like the logo, but that he would “get used to it over time.” Later, when Nike became a successful brand, Carolyn received a gold ring with the logo and company shares in gratitude, which made her a millionaire.
Retail Chains
Download logos of supermarkets and retail chains in vector SVG and transparent PNG. Perfect for design, advertising, presentations, and web projects.
TOP-10
logos in this category


The Nike logo only cost $35

FedEx in “Cast Away” — not a dime spent on advertising
FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.

Mercedes-Benz: a drawing from a postcard
Gottlieb Daimler drew a three-pointed star on a postcard for his wife, writing that it would one day shine over every engine and factory he built. After his death, his sons turned this symbol into a logo. The three points represent the company’s ambition to succeed on land, sea, and air. A four-pointed version was also patented, but the three-pointed one was chosen for its stronger visual impact. Since then, the core of the logo has remained unchanged.

Coca-Cola is the most recognizable logo in the world
The Coca-Cola logo is often called the most recognizable in the world. Research by Nielsen, Interbrand and YouGov shows that people across the globe instantly recognize the signature Spencerian lettering. This visual style has been used since the late 19th century, and over the decades it has become part of global culture: the brand is present in more than 200 countries, and its logo is considered one of the key icons of world marketing.

The world’s first automatic electric kettle
Before 1955, you had to watch the boiling water yourself — look away for a second, and it would spill over. Russell Hobbs solved this problem by releasing the K1 — the world’s first electric kettle with automatic shut-off. The new product quickly conquered British kitchens and then the entire world. What seemed like a simple innovation became a true household revolution and marked the beginning of the smart appliance era no one had even dreamed of.










































































