The Aurus car brand logo is designed as a shield divided into several graphic zones. The top contains a geometric star or diamond element, below a black bar carries the name AURUS in uppercase, strict font. The base features vertical stripes reminiscent of a car radiator grille. The entire logo is in black and white, making it versatile and officially styled. The shield form reflects the brand’s prestige and is prominently used on flagship models.
Aurus is a Russian luxury car brand founded in 2018 as part of the “Cortege” state project. It was developed especially to serve high-ranking officials. The President of Russia travels in the armored Aurus Senat limousine, and the brand’s vehicles have been gifted to presidents of Egypt and the UAE. The name Aurus combines the Latin “aurum” (gold) with “Rus,” denoting Russia. Production is based in Yelabuga, Tatarstan. The lineup includes the Senat sedan and limousine, Komendant SUV, and Arsenal minivan, all emphasizing security, comfort, and official stature.
