The Mercedes‑AMG logo features five diagonal stripes to the left of the AMG lettering. The stripes range from thick to thin, symbolizing acceleration, increasing speed, and forward motion. To the right, the AMG abbreviation is set in the brand’s dedicated font, composed of straight geometric lines. This graphic element makes the logo easily recognizable and precise. A round version is also used: on the left is an apple tree with a river, symbolizing Affalterbach, where AMG’s headquarters are located, and on the right—engine parts. Both versions are mainly used in black-and-white or graphite tones on cars, documentation, and digital assets.
Mercedes‑AMG GmbH was founded in 1967 by former Mercedes‑Benz engineers Hans Werner Aufrecht and Erhard Melcher. The name AMG derives from their surnames and Aufrecht’s hometown Großaspach. Initially, the company focused on tuning engines for motorsport and gained fame after winning the 24 Hours of Spa race in 1971. In the 1990s, AMG entered into an official partnership with Mercedes‑Benz, and in 2005 it became a full subsidiary. Today Mercedes‑AMG develops and produces high-performance versions of serial models: sedans, coupes, SUVs, and the AMG GT supercar. All AMG engines are hand-assembled under the “one man — one engine” philosophy, highlighting a bespoke approach and high engineering standards.
