The Halva logo features a bold, rounded sans‑serif wordmark of the name “Halva,” usually in black on a white background. This design emphasizes simplicity and strong brand recognition: the name is instantly readable and stands out across all media. The logo was created by Minsk-based design studio Kemliva as part of a 2021 rebranding, with a focus on typography and minimalism. The brand’s style includes four color schemes: white background with black type, black background with metallic and pink accents, and gradient versions.
The Halva installment card from Sovcombank was launched in 2017 and quickly became one of the most popular products of its kind in Russia. By 2018 the bank had fully acquired the Halva brand for ₽1.1 billion and became its sole owner. The card offers installments up to 24 months at more than 250,000 partner merchants, cashback up to 10%, and up to 17% interest on remaining funds with the “Halva.Ten” subscription. Currently, around 7 million customers use the product. Limited-edition card designs and a separate “Halvau” payment sticker for teenagers, with parental control and cashback, are also available.
