The Mobil logo, used by an international brand of fuels and lubricants, is a wordmark set in large sans-serif letters. The primary version is rendered in deep blue, with a bright red letter o serving as the logo’s main color accent. When the visual identity was developed, the red o was intended to make the name more memorable and help ensure that Mobil was pronounced “MOH-bil” rather than like the English word mobile. For dark backgrounds, a version with white lettering and a red o is used. Two monochrome versions are also available, one entirely black and the other entirely white. In these versions, the letter o is formed by two concentric rings. The core design of the current logo dates to 1964 and was created by designer Tom Geismar of Chermayeff & Geismar. Since then, the mark has retained this typography and its red o with virtually no major changes.
Mobil is an American brand of fuels, automotive and industrial lubricants, and related services owned by Exxon Mobil Corporation. Its history is linked to Vacuum Oil Company and Standard Oil Company of New York, which merged in 1931. In 1955, the company was renamed Socony Mobil Oil, and in 1966 it became Mobil Oil Corporation. After Exxon and Mobil merged in 1999, Mobil remained a distinct international brand within ExxonMobil. Today, the brand covers automotive and industrial lubricants, motor oils and other products, while Mobil service stations operate in a number of countries. Its key product lines include Mobil 1, Mobil Super and Mobil Delvac, used in passenger cars, commercial vehicles and industrial equipment.
