Logo of RAM Trucks is a flat symbol of a ram’s head designed in a simpler, minimalist style compared to earlier versions. The contours of the horns and skull are simplified, forming a sharp and clear silhouette. The shield frame is no longer used in the current logo, emphasizing a modern and clean look. Next to the emblem is the inscription RAM in bold, wide uppercase letters without serifs, stretched horizontally for expressive, contemporary styling.
RAM Trucks emerged as an independent brand in 2010, having previously been part of Dodge and focused on full-size pickups and commercial trucks. The name RAM evokes strength, reliability, and durability, referencing the bull symbol of power and resilience. Today RAM Trucks occupies a prominent position in the pickup market, offering a range of models with diesel and gasoline engines. In response to market trends, the brand actively develops electric models, implementing modern technologies while maintaining high performance and functionality. RAM Trucks continues to be a leader in the heavy and mid‑size pickup segment in North America and worldwide.
