S7 Airlines logo features a green circle with white letters “S7” in the center, designed in a modern sans-serif font. The letter “S” is larger, and the “7” is slightly smaller and aligned with it in height. Next to it is a gray lowercase inscription “Airlines”. This corporate style was introduced in 2005 during a rebranding after abandoning the previous name “Siberia”. The updated brand took the name S7 — based on the airline’s international IATA code. The new visual style made the brand easily recognizable and suitable for the international market. Since then, the logo has remained mostly unchanged and is actively used in digital, print, and transport identity.
S7 Airlines is one of Russia’s largest airlines, with a history dating back to 1992. In 2005, it underwent a full rebranding, changed its visual identity, and shifted focus to the global market. The airline operates regular flights across Russia, CIS countries, Europe, Asia, and the Middle East. Since 2010, it has been a member of the global oneworld alliance. The S7 fleet mainly consists of Airbus, Boeing, and Sukhoi Superjet 100 aircraft. The company actively develops digital technologies, self-service tools, and focuses on improving user experience at every stage of travel.
