The IKEA logo features an all-uppercase wordmark placed inside a yellow oval, which is enclosed in a blue rectangle. This brand style has been used since the early 1980s and was updated in 2019: the typeface was refined, the letter size increased, proportions adjusted, and the ® symbol moved inside the logo. The colors were slightly darkened for better display in digital environments, while retaining the recognizable palette inspired by the Swedish flag. This version of the logo is used in all countries where the brand operates and supports a unified visual identity.
IKEA was founded in 1943 by Ingvar Kamprad, and its name is made up of the founder’s initials and the names of the farm Elmtaryd and the village Agunnaryd where he grew up. Initially, IKEA sold products through a mail-order catalog and later grew into the world’s largest furniture and home goods retail chain. Its business model combines minimalist design, flat-pack assembly, and affordable pricing. The company is headquartered in the Netherlands and sells products in more than 60 countries. IKEA also actively invests in sustainable production and environmental initiatives as part of its growth strategy.
