The Fix Price logo consists of the brand name written in capital letters. “FIX” is displayed in blue, and “price” in light green. Below the word “price” are two small green dots and one blue dot as decorative elements. The logo also includes a circular icon made of two outlines — one blue and one light green. Inside the circle is the letter “F”, shown in blue and divided into three segments. This logo was updated during the 2020 rebranding when the design became simpler and more modern.
Fix Price is a Russian discount retail chain founded in 2007. The brand became one of the leaders in the Russian retail market by adopting a fixed-price model. Fix Price offers a wide range of products, including food, cosmetics, household chemicals, and home goods. Unlike other retailers, Fix Price follows the “low price every day” model, attracting customers focused on saving money. As of early 2024, the chain had over 7,000 stores across Russia and several neighboring countries and continues to expand.
