The logo of Ulybka Radugi, a chain of home and beauty goods stores, was updated in October 2025 and now features a combination of a graphic symbol and brand name. The graphic element is the letter “У”, formed from straight and curved lines, filled with a smooth gradient from coral to yellow. To the right is the name “ulybka radugi” in black, written in lowercase sans-serif font. The new style became visually cleaner and simpler — the previous rainbow stripes were removed, replaced with warm tones and forms inspired by natural aesthetics.
Ulybka Radugi is one of the largest Russian drugstore-format retail chains, specializing in personal care and household goods. Founded in Saint Petersburg, the brand received its current name in 2004. As of 2025, the chain operates over 1,800 stores in more than 270 cities across Russia. Its assortment includes both popular brands and private labels such as WEIS, BeYoung, Delicare, and others. The company actively implements digital solutions, expands its e-commerce presence, partners with marketplaces and express delivery services, and focuses on automation and employee development through internal digital platforms.
