The Smart logo is a circle formed by an arrow that closes into a ring and points to the right. The graphic element is in black or white and represents motion, innovation, and sustainability. Next to the symbol is the word “smart”, written in lowercase letters using a rounded sans-serif font. The emblem reflects the brand’s evolution from city microcars to electric vehicles, emphasizing the idea of sustainable development.
Smart is a German automotive brand founded in 1994 as a joint venture between the Mercedes-Benz Group and Swatch. Initially, it produced compact city cars, including the Fortwo model. Since 2019, the brand has fully transitioned to electric vehicle production, and in 2023 it discontinued internal combustion models. In partnership with Chinese automaker Geely, Smart has developed new models: the Smart #1 and Smart #3 compact crossovers. The brand focuses on the sustainable mobility market and innovative solutions for urban environments.
