The logo of the journal Chtivo is the brand’s name rendered in bold uppercase black letters on a bright red background. A distinctive feature is the letter “И”, stylized as the spine of an open book placed between two vertical elements reminiscent of bookshelves. This graphic solution highlights the project’s theme and visually links the logo to the concepts of reading and content.
Chtivo is a printed journal launched by Sergei Minaev in December 2024. The publication appears six times a year and focuses on cultural, historical, and social topics presented through articles, interviews, author columns, and visual materials. Each issue revolves around a unifying concept and forms a thematic media narrative. The editorial team includes contributors who previously worked on Esquire and Minaev Live. The journal is distributed in limited print runs and is accompanied by events and a strong media presence.
