The Changan logo is a flat blue oval featuring a stylized “V” inside. The shape resembles a shield, lending the logo recognition and strength, while the blue color emphasizes its technological edge and reliability. The updated logo was officially introduced in November 2022 as part of a new corporate identity focused on digital transformation and new energy technologies. Compared to the previous version, it removed 3D and chrome effects, adopting a minimalist style well-suited for digital and multimedia applications. The company has not officially interpreted the symbolism of the logo’s elements.
Changan is one of China’s largest state-owned automakers, founded in 1862 as a military arsenal, entering the automotive industry in the 1950s. Its headquarters are in Chongqing. Changan ranks among China’s top five automakers by production volume. The company manufactures passenger and commercial vehicles under the brands Changan, Oshan, and Deepal, and has joint ventures with Ford, Mazda, and Suzuki. Changan focuses on developing intelligent platforms, electric vehicles, and hybrids. In the 2020s, it has heavily invested in new electric vehicle architectures and its own autonomous driving systems. The brand has a global presence, including Russia, Latin America, the Middle East, and Southeast Asia.
