The logo of the Domashniy TV channel comes in two versions: a raster one built as a three-dimensional “D” symbol, slightly turned toward the viewer, in a rich pink color with shadows, light reflections, and glossy highlights. A white satin ribbon crosses the bend of the letter, bearing the pink uppercase inscription “GLAVNYI ZHENSKII” in two lines. The vector version is simpler: it’s a flat pink “D” without volume effects or additional elements. This dual presentation has been in use since August 2023, replacing the animated “living” logo that was in place since 2014. The new design is more restrained while preserving the brand’s signature color and form.
The Domashniy TV channel began broadcasting on March 7, 2005, and is part of the CTC Media holding. Its core audience is women aged 25 to 59. The programming lineup includes Russian and foreign melodramas, series, talk shows, and lifestyle segments covering health, style, family, and cooking. Domashniy remains one of Russia’s leading women-focused TV channels and is actively expanding its digital footprint via video services, its website, and social media. The 2023 restyling aimed to visually modernize the brand without sacrificing recognition and relevance.
