The Target store chain logo features a red target with a single ring and a red dot in the center on a white background. This version was adopted in 1968 after simplifying the original 1962 design, which had more concentric circles. The chosen name «Target» immediately defined the visual direction — a target image symbolizing precision and customer focus. Over time, the logo was accompanied by the «Target» inscription: initially in black uppercase letters, later in red, and since 2018 — predominantly used without text. The current version is one of the most recognizable retail logos in the U.S.
Target Corporation is an American retail company founded in 1962 in Minnesota as a division of the Dayton Company. Today Target is the seventh-largest retailer in the U.S., operating nearly two thousand stores nationwide and actively developing its online commerce. The assortment includes clothing, electronics, home goods, food, cosmetics, everyday products. The brand is known for private labels and fast delivery services. Since 1946, Target allocates about 5 % of its annual profit to charitable and community initiatives.
