The Timberland logo consists of the brand name and a graphic symbol — a tree enclosed in a circle. The word “Timberland” is written in black serif letters, and next to it is a tree with a bare trunk and geometrically straight branches, without leaves. The tree stands on a wavy surface with lines that occupies the lower part of the circle and visually separates it from the background. The emblem first appeared in 1973 with the launch of waterproof boots and has remained almost unchanged since then, becoming an essential part of the brand’s identity.
Timberland was founded in 1952 by Nathan Swartz, an immigrant from Odesa, after purchasing the Abington Shoe Company. In 1973, the company introduced its iconic waterproof yellow boots, made using a seamless upper-to-sole injection-molding technique, which made them especially durable and suitable for tough working conditions. This model marked the beginning of the Timberland brand, which was officially renamed in 1978. Today, Timberland is part of VF Corporation and produces not only footwear, but also clothing and accessories, with a strong focus on sustainability, material recycling, and social responsibility.
