The logo of “National Projects of Russia” consists of the brand name rendered in large, straight sans-serif font. The inscription is embedded in a slanted trapezoidal shape pointing upward to the right like a footnote. The color scheme may vary depending on the medium and context (standard is crimson): it appears as dark text on a light background or white text on a colored background. The logo does not contain additional graphic symbols or decorative elements.
“National Projects of Russia” is a government initiative that brings together priority areas of the country’s socio-economic development. The program was launched by decree of the President of the Russian Federation and includes key sectors: healthcare, education, housing and urban environment, ecology, science, culture, digital economy, and others. The projects are implemented by federal and regional authorities, with strict performance monitoring and reporting. Since 2019, the brand has achieved broad visual presence in media, on transport, construction sites, and social infrastructure. According to sociological studies, brand awareness among citizens reached approximately 91% in 2024.
