The logo of Variety magazine (an entertainment and film industry publication) consists of the brand name written in uppercase letters using a proprietary italic serif typeface. Notable features of the logo include the initial letter “V” with an extended right stroke that overhangs the other characters, and the distinctive “R” with a long, curved tail. These design elements have been retained from the original logo versions of the early 20th century, emphasizing brand continuity. The modern version remains visually close to the historical original, with only minor adjustments for digital readability.
Variety is one of the oldest American publications dedicated to the entertainment industry. It was founded in 1905 by Sime Silverman as a weekly covering vaudeville and theater, and soon expanded to include film, television, music, and digital media. Today, Variety reports on show business news, publishes reviews, rankings, analysis, and interviews with key industry figures. The publication is owned by Penske Media Corporation and remains an authoritative source in the world of entertainment.
