The logo of the ARRI company, a manufacturer of film production equipment, consists of the brand name set in bold capital letters using a sans‑serif font. The letters are typically rendered in deep blue, giving the mark a robust and technical appearance. Often, a small circular emblem accompanies the wordmark — sometimes placed above the “R” and “I” — which in certain variants includes the inscription “since 1917” and a stylized “A” inside the circle. This emblem is a legacy visual element derived from earlier logo versions. The current version of the logo is applied consistently across ARRI’s products and communications.
ARRI (Arnold & Richter Cine Technik) was founded in Munich in 1917 and is a world leader in professional cinematography equipment. The name comes from combining the founders’ last names, Arnold and Richter. ARRI designs and manufactures digital motion picture cameras, cinema lenses, lighting systems, stabilization gear and post-production hardware. Its Alexa camera line has become an industry standard, and many Oscar‑winning films have been shot using ARRI equipment. The company also has global offices, rental services, and actively invests in virtual production and LED lighting technologies.
