The VkusVill logo combines a short green “VV” symbol and the textual brand name. The symbol features two capital “V” letters placed side by side, creating a simple and memorable mark. The text part uses a distinctive font with a lively rhythm, giving the brand a unique identity and setting it apart. The logo looks clean and clear, without unnecessary details, reflecting the company’s open and trustworthy communication style with customers.
VkusVill was founded in 2009 by Ilya Chichkanov and Stanislav Soldatov as a small project selling natural products. Today, it is one of Russia’s largest healthy food retail chains, with hundreds of stores and a developed online sales and delivery system. In 2021, VkusVill underwent a rebranding, updating its logo and corporate identity to emphasize its growth and align with current trends. The company targets consumers who value quality, natural ingredients, and transparency, choosing food that supports health and conscious consumption.
