The NTV television channel logo is a white monogram placed on a bright green background. The main version appears as the abbreviation «NTV» inside a rectangular block, drawn with a wide white outline around a central circle with a small round highlight. The «N» is read on the left, the «T» runs across the top, the «V» is formed on the right, and the circle in the lower central part ties the whole composition into a single sign. Visually, the monogram looks like a dense geometric construction made of straight lines, angles, and a rounded center. NTV’s visual identity also includes a round version for TV series and films, while a separate version with an enlarged monogram is used for on-air graphics. The brand name consists of the three letters «NTV» and is used as the channel’s standalone name. In the current visual identity, the brand’s main colors are green and white, with black used as an optional color.
NTV is a Russian federal television channel and a brand of JSC «NTV Broadcasting Company», operating since 1993. The company broadcasts in Russia and beyond, producing news, social and political programs, entertainment shows, documentary projects, films, and TV series. Over the years, NTV has become not only a broadcast television channel but also a major producer of its own television content. The channel develops digital platforms, a program archive, and international distribution, and its library includes tens of thousands of hours of material.
