The Lenta logo features a stylized sunflower with a bright yellow circle, a blue center, and two green leaves at the bottom. In 2021, the company underwent a rebranding that simplified the logo: the sunflower became more minimalistic, without fine details, making it more recognizable in digital environments. The typeface was also updated to a modern, more readable style. The sunflower remains the key symbol of the brand, visually reflecting warmth, freshness, and care.
Lenta is one of Russia’s largest retail chains, founded in 1993 in Saint Petersburg. Initially operating as a cash & carry store, it opened its first hypermarket in 1999. Since then, the network has grown significantly, managing hundreds of hypermarkets, supermarkets, and convenience stores across the country. Lenta actively develops online sales, private label products, logistics, and loyalty programs, maintaining a strong market presence with annual revenue exceeding 600 billion rubles.
