The INTERSPAR logo, used by SPAR’s hypermarket brand, consists of a white rectangular panel containing a red rectangle with the brand name in white letters in the brand’s signature visual style, while a round green symbol with a stylized spruce tree appears on the right. This logo brings together the INTERSPAR format name and the SPAR emblem, which has long been used across the brand system and remains its main recognizable symbol. This composition clearly shows the link between the hypermarket format and the wider SPAR retail network.
INTERSPAR is the hypermarket format within the international SPAR system and includes stores with a sales area of more than 3,000 m². It is designed for large retail locations with a wide range of food and non-food products and builds on the idea of one-stop shopping. Within SPAR’s overall brand structure, this format occupies the large-store segment and is especially visible in European countries, where major hypermarkets operate under the INTERSPAR name. The SPAR brand itself dates back to 1932 and has grown into one of the largest international retail systems, while the INTERSPAR format has become an important part of it specifically in the segment of large family-oriented hypermarkets.
