The Lenta Group logo, used by the multi-format food and FMCG retailer, consists of a brand symbol and a wordmark. The symbol is rendered in yellow and reproduces Lenta’s recognizable emblem: a circular ring in the upper part and two petals positioned beneath it, which makes it resemble a simplified sunflower. Next to it is the name “lenta group”, set in the brand’s dark gray typeface on two lines. The company introduced this logo in 2025, when it registered a new trademark for the group. At the same time, the yellow color was retained as a link to the history of the Lenta brand, while the new symbol became the common identity of the entire group rather than of a single retail chain.
Lenta Group is one of Russia’s leading retailers. It develops several retail formats at once and brings together hypermarkets, supermarkets, convenience stores, drogerie stores, and online operations. The company traces its history back to 1993 and now unites its key businesses and chains under the group brand, including Hyper Lenta, Super Lenta, Monetka, and Ulybka Radugi. On its corporate website, the group defines itself directly as a leading multi-format food and FMCG retailer in Russia and lists more than 50 million loyalty card holders and more than 20,000 exclusive private-label products among its key facts.
