The logo of “Lenta PRO”, a Russian procurement service for food and business supplies, combines Lenta’s signature graphic symbol with a two-line name on the right. The graphic symbol is blue and depicts a sunflower formed by a wide circular ring with an inner opening and two semicircular leaves below. On the right, the name appears in lowercase sans-serif letters: “lenta” is shown in blue, while “pro” is yellow. This design preserves a direct visual link to the main Lenta brand, while the PRO prefix indicates a service aimed at business customers. In 2021, Lenta updated its logo and visual identity, and this visual foundation was retained in the design of “Lenta PRO”.
“Lenta PRO” is a Lenta division for legal entities and sole proprietors in Russia. The service is aimed at offices, businesses, retail companies, and HoReCa and allows customers to purchase food, beverages, office supplies, household chemicals, kitchen goods, and other business essentials through delivery, pickup, and electronic document workflow. Lenta was founded in 1993 in Saint Petersburg and remains one of the country’s largest retail chains today.
