The Lazada logo, used by the Singaporean e-commerce platform and online marketplace, consists of a graphic mark in the form of a three-dimensional box shaped like a heart and the written brand name. The mark uses a gradient from orange to pink and is made up of geometric facets, making it look like both an open box and a heart. The inner shape of the mark also refers to the letter L in the Lazada name. Next to it is the word Lazada in a dark blue rounded sans-serif font. The current mark was introduced in 2019 during the Lazada brand identity update and was named Heartgram.
Lazada is an e-commerce platform founded in 2012 and operating in Southeast Asia. The company is present in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. In 2016, Lazada became the regional platform of Alibaba Group, and its services bring together an online marketplace, LazMall, product search, order placement, payments, logistics, seller tools, and cross-border trade. Lazada works with buyers, sellers, brands, and stores, helping them sell and buy products through digital infrastructure, payment solutions, and its own logistics network.
