The YouTube Kids logo, used by YouTube’s children’s video service and app, in its current icon consists of a red play button with a white triangle inside. The mark has an irregular rectangular shape with rounded corners and a black outline, which makes it look softer and friendlier than the regular YouTube icon. In versions with the name placed next to it, the wording YouTube Kids is used, where the YouTube brand keeps its recognizable base, and the word Kids points to the children’s version of the service. The name directly combines YouTube with the audience of the app, which was created specifically for children. In earlier YouTube Kids branding, the word Kids was more strongly highlighted with large playful letters, while the current icon focuses on a simplified play mark.
YouTube Kids is an app and web service from Google LLC for watching children’s and family video content in a more restricted environment than the main YouTube platform. The service was launched in 2015 and is designed for children, parents, and families who need separate profiles, parental settings, age-based content selection, screen time limits, video blocking, and a mode for manually choosing approved content. YouTube Kids is available as a mobile app and as a web version, and its library includes cartoons, music, educational videos, creative content, gaming videos, and entertainment content for children.
