The Jira Product Discovery logo, for a tool designed to work with product ideas, consists of a purple square symbol with strongly rounded corners and a black graphic mark inside. The mark is formed by a broad open ring with a small square element with inward-curved sides positioned in its upper-right section. In the full horizontal and vertical versions, the symbol is accompanied by the Jira Product Discovery name in dark lettering, while the icon can also be used on its own. The term “Product Discovery” refers to the stage of product development focused on finding, exploring, and selecting ideas before they are implemented, which directly reflects the purpose of the service.
Jira Product Discovery is a cloud-based software product from the Australian company Atlassian, created for product teams. The project was developed as part of the Point A program for new products, entered open beta in 2022, and became generally available on June 8, 2023. Jira Product Discovery allows teams to collect ideas, feedback, and other information about product opportunities in one place, compare and prioritize them using selected criteria, create roadmaps, and connect the idea discovery stage with subsequent implementation in Jira. The product also supports collaboration across different teams and AI-powered Rovo features for finding, processing, and summarizing information. Jira Product Discovery is available only in Atlassian Cloud.
