The Bitpanda logo, representing an investment fintech platform, consists of a brand symbol and the brand name. The symbol is a geometric letter B designed as a flat graphic form that creates a sense of depth and resembles a folded ribbon through its side facets and offset planes. Beside it is the word bitpanda, set in lowercase letters in a bold, rounded sans-serif typeface. The logo is used in both horizontal and vertical layouts, with the symbol positioned above the name in the vertical version, while the letter B can also be used separately as an icon. Current versions are available in dark green, black and white. The Bitpanda name was introduced in 2016, when the company dropped its former name Coinimal and rebranded with a new logo. In 2025, the brand’s visual system was updated again, with green becoming one of its key colors.
Bitpanda is an investment fintech platform founded in Vienna, Austria, in 2014 by Eric Demuth, Paul Klanschek and Christian Trummer. The service was originally created to simplify the purchase of Bitcoin and other cryptocurrencies and later evolved into a multi-asset investment platform. Today, Bitpanda offers access to cryptocurrencies, stocks, ETFs, precious metals and recurring investment plans. In 2021, the company became Austria’s first unicorn, and in 2025 it obtained a MiCA license, expanding its regulated operations in the European Union’s digital asset market. The platform serves more than 7 million users, while the group also provides infrastructure and custody solutions for banks and other organizations.
