The Fiskars Group logo, representing an international group of home and lifestyle brands, is built around a distinctive wordmark. At the top, FISKARS appears in large uppercase sans-serif letters, with GROUP centered below it. The smaller elements “EST.” and the founding year “1649” are positioned on either side. The letters feature broad, even strokes, elongated proportions and prominent diagonals. The primary version is black on a light background, while a white version is used on dark backgrounds. Fiskars Group introduced its current corporate identity in 2018 to more clearly distinguish the group from the consumer brand Fiskars and to bring its different brands together under a shared visual system. The name Fiskars comes from the place of the same name in Finland, where an ironworks was established in 1649 and the company’s history began.
Fiskars Group is a Finnish international group of companies, officially Fiskars Corporation, whose history dates back to 1649, making it one of Finland’s oldest companies still in operation. Today, the group brings together design-driven brands in the home, kitchen, garden, crafting and lifestyle sectors and operates through two main business areas, Vita and Fiskars. Its portfolio includes Fiskars, Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala, Waterford and Gerber. Products from the group’s brands are available in more than 100 countries, while the company operates internationally and employs several thousand people. Fiskars Corporation is a publicly listed company whose shares are traded on Nasdaq Helsinki under the ticker FSKRS.
