The Xfinity logo, representing a brand of internet, mobile and entertainment services, is a wordmark set in lowercase sans-serif letters. The letters are formed with broad strokes of uniform thickness, smooth curves and pronounced diagonals in the letters x and y, while their extended lower strokes give the wordmark its distinctive shape. The primary version of the logo is black on a light background, with a white version provided for dark backgrounds. A separate compact graphic mark is also used in the form of the letter X, built from two intersecting broad diagonals with smoothly rounded ends. The Xfinity brand was introduced in 2010 as the new name for Comcast’s consumer technology platform, products and services. The name is linked to the word infinity, meaning “infinity,” and to Comcast’s earlier Project Infinity, while the letter X refers to the ability to bring together features and services across different platforms. Over the years, the wordmark has changed in color and some of its proportions, while the current version retains a simple monochrome system with black and white variants.
Xfinity is an American consumer brand of Comcast Corporation, a telecommunications and media technology company. It brings together home internet and Wi-Fi, Xfinity Mobile service, television, streaming and other digital services for residential customers. Comcast introduced Xfinity in 2010, moving its consumer internet, television and communications services under the new brand while retaining Comcast as the corporate name. Today, Xfinity remains one of Comcast’s key brands in connectivity and entertainment, using the company’s infrastructure to provide broadband access, wireless services and digital products for the home. Comcast Corporation is headquartered in Philadelphia, Pennsylvania.
