The logo of CVS Health, an American company that provides healthcare solutions and services, consists of a red heart-shaped symbol and the brand name to its right. The heart is designed to look as though two identical rectangles have been overlaid at a right angle, with the upper outer corners of the resulting shape rounded. To the right of the symbol, CVS appears in large, bold, red sans-serif letters, followed by Health in a thin black serif typeface with uniform stroke widths. The primary version combines red and black. For dark backgrounds, there is an all-white version as well as a version with the heart and CVS in red and Health in white. The current symbol was introduced in 2014 when the company changed its name from CVS Caremark to CVS Health. The heart was introduced as the brand’s new signature symbol and is associated with the company’s stated values of caring, integrity, collaboration, innovation and accountability.
CVS Health Corporation is an American company whose history began in 1963 with the Consumer Value Stores chain. The name CVS comes from the initials of Consumer Value Stores. Over time, the company expanded far beyond retail and pharmacy operations, and in 2014 it adopted the name CVS Health. Today, the company operates across several areas, including pharmacy retail, pharmacy benefit management, health insurance and healthcare services. CVS Health includes CVS Pharmacy, CVS Caremark, Aetna and other businesses involved in organizing and delivering healthcare.
