The CTR logo, representing an automotive parts and components manufacturer, consists of the brand name rendered in three large red uppercase sans-serif letters. The entire wordmark is noticeably slanted to the right, and the letters have broad, heavy shapes. Narrow horizontal cutouts run through the C and the upper section of the R at the same height, creating a shared horizontal line within the mark. The central T has a wide upper section and a heavy slanted stem, while the R is constructed without a conventional vertical stem and ends in a broad diagonal leg. A white version of the logo is used on dark backgrounds. The slanted lines of the wordmark are set at an angle of 66.5°, which the company associates with the tilt of the Earth’s axis and the brand’s global development. The name CTR comes from Central and is associated with the concepts of “center” and “core”. The brand’s letters are also linked to the values of “challenge”, “trust”, “responsibility” and “respect”. The CTR brand for the auto parts market was introduced in 1994, and CTR later became the company’s corporate name.
CTR Co., Ltd. is a South Korean manufacturer of automotive components whose history began in Busan in 1952. The company produces steering and suspension parts, brake systems, transmission components and other chassis components, including ball joints, tie rod ends, tie rods, control arms and stabilizer links. CTR serves both the independent automotive aftermarket and vehicle manufacturers as an OEM supplier. Its components are supplied to the assembly lines of major automotive brands including Hyundai, Kia, General Motors, Mercedes-Benz, BMW, Ford and Volvo. Today, CTR has manufacturing and commercial operations in countries across Asia, Europe and the Americas and supplies its products to markets worldwide.
