The Insta360 logo, used by a brand specializing in 360-degree and action cameras, consists of the brand name in large, bold sans-serif lettering. The first letter, I, is uppercase, while the remaining letters are lowercase and followed by the digits 360. The letters and digits have wide strokes combining straight lines with smooth curves. The logo is used in black on light backgrounds and white on dark backgrounds. The brand also uses black lettering on a bright yellow background. Two versions are available: the standalone wordmark and a version with the tagline “Think bold.” in smaller type beneath the name. The name Insta360 combines the English word “instant” (“immediate”) with the number 360, referring to a panoramic view in all directions. In 2022, the previous slogan “Chase Adventure” was replaced by “Think bold.” The change emphasized bold ideas and creativity.
Insta360 is a Chinese brand of Arashi Vision Inc., a company founded in Shenzhen in 2015 by entrepreneur Liu Jingkang (JK Liu). The company initially focused on developing 360-degree cameras that capture everything around the user and allow the viewing angle to be selected after recording. Over time, its product range expanded and now includes X-series 360-degree cameras, compact GO action cameras, Ace cameras, professional VR equipment, smartphone gimbals and other photo and video devices. Its technologies include FlowState electronic image stabilization, automatic removal of selfie sticks from 360-degree footage and AI-powered editing tools. In June 2025, the company was listed on the Shanghai Stock Exchange. Insta360 products are used to film sports and travel, create vlogs and virtual tours, and produce professional video content.
