The logo of Profoto, a company specializing in professional lighting equipment, consists of the brand name in bold sans-serif typeface and a graphic element on the left — a rectangle with rounded corners containing a semicircular shape resembling a downward-facing spotlight. This element refers to a light source, highlighting the brand’s area of activity. The composition uses a solid color — usually black on white or white on black. In the full version of the logo, the phrase «The light shaping company» is placed below the main mark. The logo has no gradients or decorative details, making it versatile and easily recognizable on any media.
Profoto was founded in Stockholm in 1968 by photographer-engineer Eckhard Heine and camera equipment dealer Conny Dufgran. Since its inception, the brand has become a global leader in the production of studio light generators, flashes, and accessories for professional photographers. Today, Profoto operates in over 50 countries, offering solutions for studio and location shoots as well as lighting systems for e-commerce. In 2021, the company went public on Nasdaq Stockholm, solidifying its status as a leading manufacturer in the lighting industry.
