The Landor logo, representing the branding and design company, presents the name in large serif capitals. Thick vertical and diagonal strokes combine with very thin connecting strokes. Letters such as L and N have sharp, wedge-shaped terminals. The A has a narrow apex and a curved crossbar, while the rounded parts of D, O and R contrast with the straight strokes. The name sits on one line, without a separate emblem or explanatory tagline. Black and white versions allow the logo to be used on light and dark surfaces.
Landor is an international company specialising in brands, brand strategy, design and the experiences people have with them. It helps organisations set a direction for their brands and translate it into visual, verbal and spatial solutions. Its portfolio includes projects for financial services, transport, culture, consumer goods and other sectors. The work can involve creating identities, packaging and communication systems, as well as designing different customer touchpoints. Landor is part of WPP. Its international network of teams enables it to undertake projects for clients operating across multiple markets.
