The 99designs logo, representing a platform for commissioning graphic design, consists of the brand name with the words “by vista” beneath it. The two nines in the top line are joined together, followed by closely spaced lowercase letters with rounded shapes. The lower line is much smaller and aligned with the left edge of the composition. Between “by” and “vista” is the Vista symbol, a downward-pointing triangle divided into several facets. In the main version, the lettering is dark gray and the triangle’s facets use light blue and blue tones. A second version is intended for dark backgrounds: the lettering becomes white, while the triangle combines white and translucent areas. Both versions retain the two-line composition that connects the service’s name with Vista.
99designs is an international online platform founded in Melbourne, Australia, in 2008. It connects clients with independent designers and helps them collaborate on visual materials for businesses. Clients can run a design contest in which several participants submit ideas in response to the same brief, discuss the proposals and choose the most suitable one. Another option is an individual project with a selected designer. Services include logo and brand identity design, packaging, web pages, covers and other materials. Clients can begin choosing a designer by browsing portfolios. The platform operates as 99designs by Vista and belongs to the Vista family, which focuses on the needs of small businesses.
