The logo of VK Ads, a Russian online advertising platform, consists of the brand name and a graphic symbol. The symbol is placed inside a blue square with rounded corners. It depicts a turquoise circular target with a white center, struck by a white arrow positioned diagonally with its fletching pointing upward and to the right. In the horizontal version, the words “VK Реклама” appear on the right in a dark sans-serif typeface. The icon uses only the graphic symbol, without any text. The brand was introduced with the launch of the unified advertising platform in 2022 and received a visual identity aligned with the broader design system of VK products.
VK Ads is VK’s platform for launching and managing online advertising campaigns. It brought together technologies from myTarget and the VKontakte advertising manager, supplementing them with new algorithms and automated optimization tools. From a single dashboard, advertisers can promote websites, communities, mobile apps, products, and services, generate leads, and place ads across VK services and sites in the advertising network. The platform is suitable both for small businesses managing their own promotion and for advertising agencies and professional marketing teams.
