The logo of Art. Lebedev Studio, a design studio, features the distinctive ARTLEBEDEV wordmark inside an elongated horizontal shape with fully rounded ends. Its main feature is that it was designed as a dynamic logo and does not have a single fixed appearance. In the wordmark, the shapes of all three “E” letters can vary: each can take on a different form, while the other letters remain unchanged. The colors of the background shape and lettering can also vary, and some versions include an outline around the shape. The studio also has a separate square icon with a red background and the white letters “ALS”. One of the studio’s early brand marks was a composition based on a barcode. In 2018, the studio used a different, entirely typographic logo with the wordmark ART. LEBEDEV, and in 2023, during a major website redesign, it introduced the current dynamic version.
Art. Lebedev Studio is a Russian design company founded by Artemy Lebedev on October 3, 1995. It was originally called WebDesign and focused primarily on web design, while the name Art. Lebedev Studio appeared later. Over time, its range of activities expanded significantly. Today, the studio works in graphic design and visual identity, website and interface design, industrial and urban design, architecture and environmental design, wayfinding systems, type design, book publishing, design automation, and artificial intelligence technologies. Its portfolio includes projects for companies, cities, government and cultural organizations, digital products, transportation and wayfinding systems, urban environment projects, and industrial design objects.
