The current Bestune logo was unveiled on December 10, 2024, as part of the brand’s renewed visual identity. It features a horizontal metallic frame with pronounced shine and depth, reminiscent of a chrome car body element. To the left of the frame is the distinctive “BESTUNE” wordmark, often accompanied by the Chinese characters 一汽奔腾. Named the “Window to the World,” the new logo highlights the brand’s openness, technological focus, and global ambitions. Unlike the previous vertical version, the frame is now horizontal, emphasizing a modern, dynamic style. The name “Bestune” combines “Best” and “Tune,” symbolizing the brand’s goal to tailor its vehicles to driver needs and market demands.
Bestune was founded in 2006 as a subsidiary of the Chinese automotive giant FAW Group and was originally called Besturn. The first model, the B70 sedan, was built on the Mazda6 platform for the domestic market. In 2018, the brand rebranded to Bestune and began its international expansion. Today, Bestune produces crossovers, sedans, and hybrid models on its own modular platforms, emphasizing digital technology, multimedia systems, and expressive design. The brand is actively growing in Asia, the Middle East, Latin America, and Russia, where it has an official presence and regularly launches new models.
