The Airbnb logo consists of the brand name in a simple font and a graphic symbol called Bélo — a closed, smooth contour that visually resembles the letter “A”, a map pin, and a heart shape simultaneously. The symbol is rendered in the brand’s coral color and was introduced in 2014 with a refreshed visual identity. It was designed by the British agency DesignStudio to be a universal, easily recognizable symbol that could be drawn by hand. Since its launch, Bélo has become a key element of the brand’s identity and is used as an icon in digital products, mobile apps, and marketing materials.
Airbnb is a global short-term accommodation platform founded in 2008 in San Francisco. The service enables booking of apartments, houses, rooms, and unique properties — from castles to treehouses — in over 220 countries and regions. In addition to lodging, Airbnb offers booking of tours, events, and remote formats such as virtual workshops, guided sessions, and cultural activities via video. The company connects millions of property hosts and travelers around the world, allowing direct booking. Since 2020, Airbnb has been a publicly traded company and continues to actively develop personalization, automation, and data protection technologies, strengthening its position in the global travel market.








