
The Alibaba Group logo of the digital commerce company is presented as a text wordmark combined with a proprietary graphic symbol. The current version uses the orange color that has been associated with the brand since its foundation. The name “Alibaba” is set in a bold sans-serif typeface with rounded letterforms. The graphic symbol represents a stylized letter “a” with the image of a smiling male profile integrated inside. This symbol is used as an independent element of the brand identity. For international materials, the English version with the name “Alibaba” is used, while for the domestic Chinese market the logo with the name 阿里巴巴 is applied.
Alibaba Group Holding Limited is a Chinese company that develops one of the world’s largest ecosystems of e-commerce and digital services. Founded in 1999 in Hangzhou by Jack Ma, the company started as a business-to-business online trading platform and gradually expanded its scope. Today, Alibaba Group brings together marketplaces, cloud computing, logistics solutions, digital media, retail technologies, and infrastructure for online businesses. The company plays a key role in the development of e-commerce and the digital economy, serving millions of sellers and buyers in China and international markets.











