
The Alipay+ logo of the global payment platform is designed as a unified brand mark that combines the wordmark with an integrated plus symbol. In the current version, the logo uses a sans-serif wordmark with rounded letterforms. The primary color is blue with light blue accents. The first letter “A” is complemented by a three-dimensional curved stroke rendered with a gradient from dark blue to light blue. The plus symbol is placed after the name and is formed by two bent light-blue shapes that visually create a plus sign. The logo is used both in a full-color version without a background and in a solid white version on a blue or other dark background, depending on the design context, while the composition and graphic principle remain consistent.
Alipay+ is a global payment platform developed by Ant Group to connect various national and regional payment services into a single cross-border payment infrastructure. The platform enables users to pay for goods and services abroad using familiar local payment apps, while allowing businesses to accept payments from an international audience through a unified technical solution. Alipay+ focuses on cooperation with banks, fintech companies, retail chains, and the tourism sector, supporting the integration of digital wallets, QR payments, and online transactions. Today, Alipay+ is used in dozens of countries and regions and represents an important part of Ant Group’s international payment ecosystem.











