
The Apple TV logo, used for Apple’s video platform for watching movies, series, and live sports, consists in its current version of the Apple symbol and the lowercase letters tv. The main version uses a single color and can appear in black or white depending on the background, while in the icon version the same sign is placed inside a dark square with rounded corners. The name Apple TV appeared in 2007 as the name of a media device and later became associated with Apple’s broader video offering, which came to include the app, the device, and the streaming service.
Today, Apple TV is part of the ecosystem of Apple Inc., the American company based in Cupertino, and brings together the Apple TV app, the Apple TV 4K device, and the Apple TV+ subscription with its Apple Originals catalog. Under this brand, users can access movies and series, live sports, including Formula 1, MLS, and Friday Night Baseball, as well as movies available to buy or rent in the app. Apple TV works not only on Apple devices but also on Android, smart TVs, set-top boxes, and other compatible platforms, so this brand has long referred not to a single device, but to Apple’s broader video and streaming offering.








