
Logo of Ariel, a laundry detergent brand, is a red uppercase wordmark set in a large, highly readable typeface. The letter “A” features a rounded top, making the initial character immediately noticeable and easily recognizable on packaging. This form of the brand’s writing is used on current products and serves as the primary version for powders, liquid detergents, and pods. On some packaging, a bright green, three-dimensional spiral element can also be seen, used as an additional brand sign and often placed above the name.
Ariel belongs to Procter & Gamble and was introduced in Europe in 1967. The brand offers a wide range of laundry detergents, including powders, concentrated liquids, and PODS capsules designed for different washing conditions and fabric types. Ariel is known for effective formulas that remove stains and preserve colors, making it one of P&G’s key international brands in the home care category.










