The ASUS logo features the brand name “ASUS” in uppercase letters using a custom geometric sans-serif font. Each letter is visually sliced near the top by a horizontal line, making the style distinct and technically precise. This typeface was introduced in the mid-1990s and remains in use today. In 2022, the company introduced an additional symbol — a stylized letter “A” composed of two triangles forming the letter’s shape. This emblem is used in the ZenBook and other premium series as a compact brand icon.
ASUS (ASUSTeK Computer Inc.) is a Taiwanese technology company founded on April 2, 1989, by four former Acer engineers. The name derives from “Pegasus,” the winged horse from Greek mythology, a symbol of inspiration. The brand uses the ending of the word to appear higher in alphabetical listings. ASUS is one of the world’s leading manufacturers of computer technology. The company is known for laptops, motherboards, graphics cards, monitors, smartphones, and gaming equipment. Its product portfolio includes the ZenBook, Zenfone, Republic of Gamers (ROG), and TUF Gaming series.
