
The auto.ru logo, a car classifieds service, consists of the domain name set in lowercase sans-serif lettering with uniform stroke width in a bold red color; between “auto” and “ru” there is a square dot separating the domain. The brand identity also uses a signature icon: a red square with heavily rounded corners, featuring a simplified car outline drawn with a white line; the mark relies on a red-and-white contrast and is used as the app icon and a service pictogram.
auto.ru (“Авто.ру”) is a Russian automotive online service launched in 1996, which grew from an early project for car enthusiasts into a major platform for buying and selling vehicles. The platform hosts listings for new and used cars from private sellers and dealers, lets users compare offers by parameters, review specs and trims, and use tools that support the selection and purchase process. The service develops features focused on listing transparency and vehicle condition, publishes market and pricing analytics, and connects additional scenarios related to purchase and ownership, including dealer offers and partner services. Since 2014, Auto.ru has been developed as part of Yandex’s ecosystem.








